Innovation - The Path to Business Advantage
Cloud computing, the iPhone, the credit crisis. Three phrases that would have meant nothing just a few years, or even a few months, ago. But those same three factors have changed society, business and governments forever.
Technological innovation – i.e. the use of new and innovative technologies or technologies in new and innovative ways – is a key driver to business growth and efficiency. But how can a company identify the right opportunities for investment and the right time to pursue a specific innovation? And even then, with a opportunity identified, how can a business ensure that it is implemented correctly to deliver maximum benefit?
What organizations need is a balanced view of the options, and to decide the most optimal strategy to adopt.
Driving Innovation - The Workshop Approach
Atos Consulting has developed a comprehensive approach to innovation which enables organizations to both maximize the benefit of new opportunities and to prepare for change. Based around the Atos Consulting Innovation Workshop, it enables the key players within the organization to gain a new perception of a reality brought about by new technologies and their impact on their business.
Three main objectives can be achieved through the innovation workshop:
- Gain insight into selected technology and / or business trends. Find out what it is, what the fuss is all about, what the benefits are, what is really going to happen, and what organizations should be aware of.
- Simulate and provoke thinking around how organizations can leverage emerging technologies and trends. Developing innovation opportunities from unexpected angles.
- Help organizations to gain insight into the future of their industry and the impact on their firm. Seeing, sharing, and discovering trends in the market and finding out possible scenarios.
Innovation Workshop - Step By Step
The workshop is held as an internal event and is backed by a briefing pack containing personalized research focused on key market and technology issues.
This approach has been applied successfully with many major organizations throughout Europe. It succeeds because it removes the hype and gives a pragmatic view of the art of the possible.